6000 BC
In the Beginning
Mediterranean cultures begin cultivating wild olive trees around 6,000 BC. The olive becomes a cornerstone of nourishment and culture.
Our Origin
From Italian Roots to Modern wellness
Rooted in Mediterranean tradition and backed by new scientific discoveries, Oliabo delivers olive-derived wellness for vitality today and longevity for life.
Global Expertise, Italian Roots, Uncompromising Standards
It started in treviso. It never really left.
At the heart of Oliabo is a family legacy. Co-founders Gordon and Joe were raised in an Italian household where olive-derived wellness was a simple part of everyday life.
Their mother, deeply rooted in Mediterranean tradition and mindful living, instilled an appreciation for quality, craftsmanship, and the connection between nature and wellbeing. Today, Oliabo carries that heritage forward through modern olive-derived wellness.
Their mother, deeply rooted in Mediterranean tradition and mindful living, instilled an appreciation for quality, craftsmanship, and the connection between nature and wellbeing. Today, Oliabo carries that heritage forward through modern olive-derived wellness.
We protect what nature already perfected. From tree to tin and branch to bottle, everything is designed with intention.
Leadership
The team behind the standard.
A track record of success dedicated to helping you build yours.
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Gordon Angelo Morton
Chief Executive Officer
35 years building influential global brands in wellness, aroma, and personal care.
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Curtis Fullmer
President & CTO
A digital entrepreneur and affiliate pioneer since 1999, generating over $500M in revenue.
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Ashley Brown
Chief Product Officer
Certified organic skincare formulator blending artistry, wellness, and innovation.
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Joe Carlo Morton
Chief Operations Officer
Co-founded and scaled international successes XANGO and Altra Running.
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Kent Wood
Chief Financial Officer
Direct selling leader for 35 years across 50+ global markets.
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Brent Baum
Chief Strategy Officer
A founding member of DreamWorks’ original five-person team with $2B+ in entertainment funding.
Six millennia in the making
From Ancient Roots to Modern Standard
For thousands of years, olive nutrition has shaped daily life. Today, its secrets are revealed.
1550 BC
ANCIENT REMEDIES
Olive oil is a key medicinal ingredient in ancient Egyptian healing, used in recipes to treat skin ailments, joint pain, and more.
500 BC
A SYMBOL OF VITALITY
Across the Roman Empire, olive oil becomes central to food, ritual, and health. Its use spreads throughout Mediterranean societies as a daily staple.
1500 AD
RENAISSANCE ITALY
Circa 1500 AD. Important agricultural treatises, estate records, and Medici-era documents show olives as economically and culturally central.
2005
SCIENTIFIC CLARITY
Modern research begins isolating and studying the olive's unique bioactive compounds. Traditional wisdom becomes measurable.
Today
The Olive Standard
OLIABO™ combines ancient wisdom with modern precision to establish The Olive Standard, elevating the Mediterranean secret through intentional sourcing, high-phenolic selection, and disciplined formulation.
What We Stand For
Why We're Different
Oliabo isn’t just another wellness brand. Built on heritage, driven by purpose, shaped by nature, and backed by science.
01
Italian Roots
For us, the Mediterranean tradition of food as medicine and olive-derived wellness isn’t a trend. It’s a 6,000-year inheritance.
02
Whole-Body Wellness
Oliabo supports your body inside and out, guided by nature and anchored in science, so you flourish today and for a lifetime.
03
Community First
People are our purpose. Each ingredient is thoughtfully sourced, and every formula is carefully crafted with you in mind.
04
Trusted Worldwide
Our team has built wellness brands trusted by millions in over 50 markets, and that experience shapes everything we do.
The Team
Committed to Your Wellness, built with purpose.
Gordon Angelo Morton
Chief Executive Officer
Gordon spent the past 35 years leading teams of creative professionals across industries and continents. He directed global marketing for a multi-national corporation with offices in Europe, Asia, Latin America, and Russia, and has created influential brands in wellness, aromatherapy, and personal care.
Curtis Fullmer
President & CTO
Curtis has been a digital entrepreneur since 1999, generating over $500M in revenue through the companies he’s built. As a pioneer in affiliate marketing and digital media, he brings deep expertise across eCommerce, software, digital marketing, social media, and operational execution.
Ashley Brown
Chief Product Officer
Ashley is a certified organic skincare formulator and scent designer. With a background in media production and multiple startups, she merges artistry and precision to deliver a global perspective on wellness, innovation, and design.
Joe Carlo Morton
Chief Operations Officer
Joe co-founded global successes like XANGO and Altra Running, scaling XANGO to 50 million bottles across 40+ countries. He is a husband, father of four, endurance athlete, author, and podcast host.
Kent Wood
Chief Financial Officer
Kent has 35 years of direct selling leadership across 50+ global markets, serving as Chairman, Founder, CEO, COO, and CFO. He and his wife Melanie are proud parents of five daughters and seven grandchildren.
Brent Baum
Chief Strategy Officer
A founding member of DreamWorks’ original five-person team, Brent raised $2B+ in entertainment financing and served as Founder/President of Destination Films. MBA from Wharton, MA from the University of PA.
Adam Blake
VP Strategic Initiatives & Field Success
Adam has over 22 years in network marketing and corporate leadership. He built key global teams at XANGO and is a hands-on, cross-functional leader with the heart and vision to drive success.
Katia Bordignon
Marketing & Sourcing, Italy
Born and raised in Italy, Katia brings 20 years of international brand growth experience to Oliabo. She plays a key role in marketing, communications, and on-the-ground sourcing of ingredients from the source.
Michael Arceneaux
Director of Growth and Field Development
Michael brings over 20 years of experience in sales and leadership development. As founder of SPKRS Academy, he has empowered entrepreneurs and professionals with the tools and skills to lead and grow with confidence.
Ron Otterstrom
Director of Commissions
Ron has spent over 36 years in direct selling, with expertise in commissions, compensation plans, IT, and finance. He's been a distributor, General Manager, and consultant to leading companies in the industry. Ron has been married for 36 years, has four children, and enjoys his grandchildren.
Laarni Hernando
Office Manager and Executive Support
Laarni has over 11 years of experience in the network marketing space. Laarni combines strategic support, leadership, operational efficiency, and a people-focused approach to drive internal and external success and growth.
Junell Hernando
Customer Support Manager
Junell has 15+ years in direct sales and distributor relations. At Oliabo he focuses on building scalable support systems and is passionate about contributing to mission-driven organizations.
Ben Kodra
Corporate Services Manager
Ben thrives at the intersection of imagination and execution. He turns complexity into clarity and builds systems that deliver results, pairing innovative thinking with disciplined follow-through.
Jeff Warwick
General Counsel
Jeff brings 35+ years advising private and public companies. Licensed in Utah and Louisiana, specializing in international, corporate, and contract law across market entry, compliance, and global growth strategy.
Begin Your Daily Ritual
Discover olive-derived wellness designed for modern life.