Join the Standard
Own your own life.
Join a community of wellness-minded individuals in an opportunity designed around possibility. Share a product line you actually believe in.
Freedom for What Matters
Work to live. Not live to work.
You don’t have to trade your best years for someone else’s dream. Start shaping the kind of life you actually want.
Leadership
The team behind the standard.
A track record of success dedicated to helping you build yours.
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Gordon Angelo Morton
Chief Executive Officer
35 years building influential global brands in wellness, aroma, and personal care.
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Curtis Fullmer
President & CTO
A digital entrepreneur and affiliate pioneer since 1999, generating over $500M in revenue.
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Ashley Brown
Chief Product Officer
Certified organic skincare formulator blending artistry, wellness, and innovation.
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Joe Carlo Morton
Chief Operations Officer
Co-founded and scaled international successes XANGO and Altra Running.
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Kent Wood
Chief Financial Officer
Direct selling leader for 35 years across 50+ global markets.
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Brent Baum
Chief Strategy Officer
A founding member of DreamWorks’ original five-person team with $2B+ in entertainment funding.