6000 BC
OLIVE TREE FOUNDATIONS
Mediterranean cultures begin cultivating wild olive trees around 6,000 BC. The olive tree becomes a cornerstone of nourishment and culture.
Our Origin
It started in Treviso It never really left
Global Expertise, Italian Roots, Uncompromising Standards
It started in treviso. It never really left
Our mother fed us the way her mother had: a sunlit kitchen, olive oil in everything, the unexamined belief that good food simply worked. We didn't think of it as wellness. It was just how we ate.
Years later — on a Tuscan farm, at first cold-press — Gordon stood beside Joe and watched centuries-old trees give up their most vital compounds. The olive oil was still warm. And suddenly every ritual from our mother's table made biological sense.
Oliabo exists to protect that.
Years later — on a Tuscan farm, at first cold-press — Gordon stood beside Joe and watched centuries-old trees give up their most vital compounds. The olive oil was still warm. And suddenly every ritual from our mother's table made biological sense.
Oliabo exists to protect that.
We protect what nature already perfected. From harvest to final product, everything is designed with intention.Read our full story
Our Story
From the grove. Six millennia in the making.
How a tree the Mediterranean has trusted for six thousand years became the foundation of a modern wellness standard.
1550 BC
ANCIENT REMEDIES
Olive oil is a key medicinal ingredient in ancient Egyptian healing, used in recipes to treat skin ailments, joint pain, and more.
500 BC
A SYMBOL OF VITALITY
Across the Roman Empire, olive oil becomes central to food, ritual, and health. Its use spreads throughout Mediterranean societies as a daily staple.
1500 AD
YOU DESERVE VITALITY
The Mediterranean lifestyle promotes vitality and longevity.It’s associated with heart health, cognitive clarity, joint mobility, and lasting energy. Yet knowing where to begin, or which products truly deliver, isn’t always clear.You deserve a standard you can trust.
2005
SCIENTIFIC CLARITY
Modern research begins isolating and studying the olive's unique bioactive compounds. Traditional wisdom becomes measurable.
Today
The Olive Standard
OLIABO™ establishes the Olive Standard, elevating the Mediterranean secret through intentional sourcing, high-phenolic selection, and disciplined formulation.
The Founders
Born from a shared obsession.
Gordon and Joe didn’t set out to build a supplement brand. They set out to protect what the Mediterranean had perfected over millennia — and deliver it to people who needed it most.
Italian Heritage
35+ Years Experience
Global Operators
50M+
Bottles Sold
Gordon and Joe’s prior brands moved over 50 million bottles across 40+ countries before Oliabo was founded.
40+
Countries
A combined track record spanning five continents and the world’s most demanding consumer markets.
35
Years Building
Decades of brand-building experience distilled into one company, one standard, one promise.
What We Stand For
Why We're Different
We didn’t build Oliabo to be another supplement brand. We built it to last.
01
Italian Roots
Our founders grew up with the Mediterranean tradition of food as medicine. The olive tree is not a trend — it is a 3,000-year inheritance.
02
Scientific Rigor
Every formulation is third-party tested, peer-reviewed, and transparently dosed. No shortcuts. No proprietary blends hiding weak doses.
03
Global Reach
From Treviso to North America, our team has operated across 50+ markets, building brands trusted by tens of millions of people.
04
Community First
We exist to support your success. Every team member, every formula, every decision is made with one person in mind — you.
The Team
Built to last, built with purpose.
Gordon Angelo Morton
Chief Executive Officer
Gordon spent the past 35 years leading teams of creative professionals across industries and continents. He directed global marketing for a multi-national corporation with offices in Europe, Asia, Latin America, and Russia, and has created influential brands in wellness, aromatherapy, and personal care.
Curtis Fullmer
President & CIO
Curtis has been a digital business professional since 1999, building companies that have generated over $500M in revenue. He brings deep expertise in affiliate marketing, eCommerce, software, and business execution.
Ashley Brown
Chief Product Officer
Ashley is a certified organic skincare formulator and scent designer. With a background in media production and multiple startups, she merges artistry and precision to deliver a global perspective on wellness, innovation, and design.
Joe Carlo Morton
Chief Operations Officer
Joe co-founded global successes like XANGO and Altra Running, scaling XANGO to 50 million bottles across 40+ countries. He is a husband, father of four, endurance athlete, author, and podcast host.
Kent Wood
Chief Financial Officer
Kent has 35 years of direct selling leadership across 50+ global markets, serving as Chairman, Founder, CEO, COO, and CFO. He and his wife Melanie are proud parents of five daughters and seven grandchildren.
Brent Baum
Chief Strategy Officer
A founding member of DreamWorks’ original five-person team, Brent raised $2B+ in entertainment financing and served as Founder/President of Destination Films. MBA from Wharton, MA from the University of PA.
Adam Blake
Strategic Initiatives Director
Adam has over 22 years in network marketing and corporate leadership. He built key global teams at XANGO and is a hands-on, cross-functional leader with the heart and vision to drive success.
Katia Bordignon
Marketing & Sourcing, Italy
Born and raised in Italy, Katia brings 20 years of international brand growth experience to OLIABO™. She plays a key role in marketing, communications, and on-the-ground sourcing of ingredients from the source.
Jeff Warwick
General Counsel
Jeff brings 35+ years advising private and public companies. Licensed in Utah and Louisiana, specializing in international, corporate, and contract law across market entry, compliance, and global growth strategy.
Ben Kodra
Corporate Services Manager
Ben thrives at the intersection of imagination and execution. He turns complexity into clarity and builds systems that deliver results, pairing innovative thinking with disciplined follow-through.
Junell Hernando
Customer Support Manager
Junell has 15+ years in direct sales and distributor relations. At Oliabo he focuses on building scalable support systems and is passionate about contributing to mission-driven organizations.
The product is the promise.
The people are the purpose.
Decades of combined experience across global markets, regulated industries, and premium consumer brands.